mobile display advertisements
PACE provides mobile operators with industry leading support for the widest possible number of campaign targets for mobile display advertisements.
Operators deploying the PACE solution gain the most flexible platform for delivering rich, unintrusive mobile advertising campaigns that generate high recall and click-through rates.
Virtually all could spontaneously recall at least one PACE message, with triallists listing nearly 6 [of 24] on average Jones Donald Strategy Partners
campaign targets
PACE provides industry leading targeting options for campaigns including display on the screensaver, home-screen , or in-application as well as providing in-call and after-call, SMS triggered as well as interstitial options from within a single client.
mobile-display-advertising
Conceptually, PACE is an on-device ad-serving platform: a number of targeted campaigns are downloaded from a server and then the client determines which of these campaigns is shown to the user and in what order.
This is achieved through the use of rules that assign a display priority to each campaign. At its simplest, this priority is fixed at the point of campaign creation. A campaign with a fixed display priority priority is shown in order so long as the campaign metadata describing validity dates remains valid.
In a more complex scenario, rules can be crafted that provide for a very fine level of control over campaign display, impression-counts, separation between impressions, reporting, and update. This means, for example, it is possible to create campaigns whose display is:
- Synchronised with the broadcast of a sporting event.
- On Monday mornings.
- When the user is within a certain geographic area.
- When the handset is on the charger.
- When roaming.
- Updated during a telephone call when on the home network.
- And more...
Using rules guarantees that simple campaigns are simple to create and campaigns of arbitrary complexity are possible...
multiple campaign views
Uniquely, PACE supports the idea of multiple views of a single mobile display advertisements.
What this means is that the users sees different images depending on whether the campaign is shown on the screensaver, home-screen or in-application. This one-advertisement, many-views approach means that regardless of handset mode or orientation, the user sees the optimal view of the current advertisement.
benefits
PACE was designed with mobile advertising in mind. Every feature is crafted to provide the optimal user experience as well as providing agencies with the tools that they need to ensure the best possible results for their campaigns.