white label operator solutions
engaging with the subscriber after the handset point of sale with PACE
PACE is a dynamic marketing platform that allows operators to project their brand and service offerings after the handset point of sale.
Operator branding on a handset is typically limited to the installation of a ‘theme’ package that is fixed at the point-of-sale. ‘Theming’ involves applying operator branding to handset menus, the screensaver and the browser home page. Until now, this branding was fixed for the lifetime of the handset.
an on device campaign engine
PACE is a dynamic campaign delivery and display engine. Once installed on a handset, operators can communicate with their customers in the field through a rich array of dynamic campaigns. With PACE, the handset becomes a dynamic billboard that can be used to project highly legible, non-intrusive, branded content and advertising messages as well as providing self-care, roaming support and other services.
“At 95% awareness, overall prompted recall of all messaging types was high indicating strength in the medium for advertising and communication…”
PACE is a unique enabling technology that allows operators to engage more closely with their constituent customers in order to improve the telephony experience, better market the range of available services, grow revenue through new means such as advertising as well as to protect and enhance core brand values.
PACE is effective because it provides visually appealing contextual campaigns at every touch point in the handset.
This design enables unrivalled communication opportunities, but has the potential to intrude or even annoy. For this reason, PACE has many features to minimise any possible nuisance, not least of which is that the client is near battery neutral.
A well-designed campaign mix of relevant content coupled with support services and advertising delivered through PACE is seen by some users as positively beneficial to the operator brand. Operator trials of the PACE client have reported high campaign recall and click through rates as well as a willingness by participants to accept rich advertising.