rich campaign user interface support for premium SMS services
PACE can significantly enhance every aspect of the premium SMS experience by layering rich campaign interface on top of core messaging features.
Premium SMS revenues, driven by mainstay ssuch as voting, sweepstakes, news and sport alerts and content downloads remain a highly profitable sector of the mobile economy. The end user experience of these services is rooted in the 1990s, via the system SMS editor.
a UI for premium SMS services
Until PACE, the end user's experience of premium SMS services has been primitive and often error prone.
PACE campaigns can be used elevate premium SMS campaigns to the status of full blown apps on the handset.
Premium SMS campaigns are simple to create and because the client is always running, can provide a rich, highly engaging, ongoing context through which the user participate in the service and access related products and advertising.
synchronised call to action
PACE rules can be used to synchronise campaign display — a feature that is particularly useful for display synchronisation with TV broadcast schedules.
Advanced campaigns can make use of multiple views from a single campaign. For example, it is simple to create a coordinated series of campaigns that are shown before, during and after a live sporting event where a premium SMS based ‘man of the match’ competition is run.
In-event premium SMS campaigns might include voting with pre-populated player names in the response template used by PACE.
After event campaign messaging might include results, prize details and a call-to-action to participate in a future campaign.
templated responses for error free interaction
PACE can eliminate errors in premium SMS responses through the use of response templates. Using templates, users must only select an option from the campaign menu and then the client generates and sends the SMS response associated with the selected template.
The sending of message itself can either be silent (i.e. with no further warning), after a prompt, or delegated to the user via the system SMS editor.
Template support is provided for:
- List selection (e.g. for contestant names).
- Free-form text-edit.
- Launch of system SMS editor with pre-populated message details.
In every case, service numbers are automatically added to messages generated via PACE.
integrated STOP actions
Campaigns that provide a call-to- participate coupled with pre-populated SMS response templates are easily created. Actions also include a STOP opt-out.
full campaign life-cycle management
Using metadata, campaigns, are self managing. They can be automatically installed activated, deactivated and deleted according to a schedule. A campaign can also be shared via SMS, enabling viral distribution of content or offers.
As with all PACE campaigns, every aspect of the rules and campaign UIs can be updated from a server — no aspect of the solution is hard-coded and the system can also support many concurrent campaigns. Similarly, campaign click-through metrics are fully supported.
clear benefits
Premium SMS generates significant revenues for operators. PACE campaigns can enrich the user's experience of these services through rich multi-layered campaigns on top of core SMS features. These have the ability to transform humble plain-text SMS services to the status of full blown apps on the handset, enriching the overall experience and improving customer satisfaction and engagement rates.