pre-pay subscriber support solutions
targeted PACE campaigns can influence pre-paid subscriber behaviour through smart, integrated campaigns
Pre-paid subscribers are notoriously fickle, changing operators on the basis of spur-of-the-moment decisions at topup time. PACE campaigns can be integrated, at the device level, with operator SMS messaging systems to influence subscriber behaviour, informing and encouraging in order to reduce churn and directing recharge directly through the operator rather than through third-parties.
supporting pre-paid subscribers
Operator communication with pre-paid subscribers usually consists of SMS messaging after recharge and before credit expiry.
Because PACE is designed to enable campaigns to be integrated with SMS, operators adopting the system can provide enhanced levels of support to their pre-paid customers.
Rules are easily developed that parse SMS content and trigger campaign display in order to provide appropriate, timely and enhanced messaging to pre-paid subscribers regarding recharge, approaching expiry, special offers and any other operator services available.
actions at a touch
PACE campaigns support a fully customisable set of actions in an integrated focused view. Focused views are activated from any campaign by either a single key press or a tap.
Well designed campaigns bring recharge notifications closer to the user at appropriate points in their telephony experience. Single click or tap access from these campaigns allows the user to explore all of the options available to them, typically providing access to call-to-recharge, recharge via web, plan options, credit sharing or whatever options are appropriate to the subscriber.
clear benefits
PACE enhances both the pre-pay user experience and operator bottom line. Proactive smart campaigns encourage recharge directly through the operator by delivering timely, contextual information on the device, based on the user's actions.